What do you need to know about Adwords? Adwords is a way to spend a lot of money on advertising very very fast. BUT - Adwords is also a way to spend marketing money very selective to a targeted audience.
Archives
Google Adwords Guide II - Why Use Negative Keywords
Thu, 01/05/2006 - 05:00When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic.
Customer Loyalty for Web Hosts
Thu, 01/05/2006 - 05:00Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more.
High Search Engine Rankings - A Long Term Strategy
Thu, 01/05/2006 - 05:00Webmasters need to gear to up to stay ahead of the game. As changes cannot easily be reversed to re-establish search engine ranking a website could be dead in the water for 3-6 months before it eventually recovers.
The Power of Search Engine Friendly URLs
Thu, 01/05/2006 - 05:00I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed.
Upgrade To APACHE 2.0 Web Server
Thu, 01/05/2006 - 05:00This quick tutorial will show you how to upgrade your existing Apache installation to the latest version (2.2.0 as the time of writing this tutorial).
The Web Hosting Competition
Thu, 01/05/2006 - 05:00What kind of companies are out there? What is your competition like if you are a web host? What to look for, if you are a customer looking for a web host?
Server Hardware Strategy
Thu, 01/05/2006 - 05:00At one point you will have to decide what kind of server hardware you would like to go with and what specifications to offer your clients. You want 2 CPU's, at least 1 GB of memory and off you go, right? Well, hold on.
Selecting a Merchant Account
Thu, 01/05/2006 - 05:00Shopping for a merchant account is a confusing and difficult process. And, unfortunately, many merchants do themselves not a big favor by going shopping without first understanding what they are really shopping for.
Server Monitoring
Thu, 01/05/2006 - 05:00Monitoring is a very important part of the web hosting business. We are not talking about monitoring log files or so. What we are talking about is monitoring services and uptime and what to do with the information.









